timdej.com

About Tim.

Tim de Jardine

20 years inside companies and founding them. Same pattern every time.

Early on, companies are fast and they ship. A few wrong hires later bring bloat and process. Then corporate theatre increases and impact disappears. Then your employees are optimising for their performance review, not business impact.

Most importantly growth plateaus, competitors enter the space and you lose that upward momentum.

Most of my work starts here. Owners, investors and founders bring me in to get the business moving again, in a series of steps.

How I work.

  1. We work in short bursts.

    Everyone knows the clock is on.

  2. I've shipped products used by hundreds of millions of people.

    Booking.com, ATHLEAN-X, SportCity. Advice from work that shipped, not theory.

  3. Strategy decks kill momentum.

    Ship working product. Progress shows up in the numbers.

  4. Most product orgs I walk into already have too much process.

    I remove before I add. Small teams beat orgs 10x their size when the work is real.

  5. You pay for what moves.

    If nothing meaningful ships in the engagement, it failed.

  6. Useful board and founder conversations end in a decision.

    If the roadmap is wrong, I'll say so.

  7. Ship something this week

    Not next quarter. Not after the "research" phase. This week. The companies that win ship faster and hear back from the market sooner.

Book a call.

Tell me what you're trying to fix.

Book a call

Not sure if your product team is the problem?

Check in 2 minutes. Ship or Theatre? shows how much of their work is real. The Org Razor shows if the team's too big.