3x CPO. Co-founder. 20 years of turnarounds, 0→1s, and hyperscale. Product craft, strategy, vision, creativity.
I work on the outcomes that aren't moving. Growth has plateaued. A launch missed. The roadmap isn't producing revenue. A senior product hire hasn't landed the impact you bought. The org grew and shipping slowed.
Short engagement. Outcomes, not retainers. No decks. No offsites. Working product out the door. Run a diagnostic to see what's blocking yours →
I want outcomes. The best work happens in focused bursts where everyone knows the clock is ticking. 6 weeks of intensity and focus will always beat 6 months of meetings.
Products used by hundreds of millions of people. Booking.com at hyper-scale. ATHLEAN-X from 0 to 2M users and 38K five-star reviews. Read Me Stories to 5M users and #1 in 80+ countries. I've done 0-to-1, I've done scale, and I've done the messy restructure in between. The advice I give is drawn from work that shipped, not from theory.
If the last senior person you hired left you with a PDF and a handshake, you paid for the wrong thing. I ship working product with impact. The evidence of progress is software in front of users, not slides describing it.
Most product orgs I walk into already have too much process. Another framework, another ceremony, another status update no one reads. My default is to remove before I add. I have seen small teams ship more than orgs ten times their size. If your team is big and slow, adding more people will usually make it slower.
The work is structured around outcomes, not hours. If nothing meaningful ships inside the engagement, the engagement failed. You can spend six months on an executive search and still end up with someone who has never built anything from scratch. Or you can have results and decide what you need next from a position of knowing.
I've worked with boards, investors, and founders. The useful version of those conversations ends in a decision, not another meeting. Agencies tend to agree with you because they want the next contract. If your roadmap is wrong, or the product isn't solving a real problem, I'll say so. You're paying for clarity backed by experience and results.
Not next quarter. Not after the research phase. This week. What separates the companies that win from the ones that don't is usually less about strategy than about being willing to put something in front of real users before it feels fully ready.
Twelve questions. A personalised impact playbook to fix what's broken.
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