About | Tim de Jardine

Tim de Jardine I've spent 20 years inside & also founding companies of all sizes in different industries. Across all of that, the same pattern shows up.

At the beginning companies are fast, agile and impactful. A few wrong hires later bring bloat and process. Then corporate theatre increases and impact disappears. Then your employees are optimising for their performance review, not business impact.

Most importantly growth plateaus, competitors enter the space and you lose that upward momentum.

Most of my work starts here. Founders bring me in to get the company moving again, in a series of steps.

Here is how I work:

Intensity over duration

We both want outcomes. The best work happens in focused bursts where everyone knows the clock is ticking.

I've built the thing you're trying to build

Products used by hundreds of millions of people. My advice comes from work that shipped, not theory.

Strategy decks are where momentum goes to die

Let's ship working product. Progress shows up in your numbers, not a deck.

Fewer people process = more impact

Most product orgs I walk into already have too much process. Another framework, another ceremony, another status update no one reads. My default is to remove before I add. I've seen small teams ship more than orgs 10x their size.

Results over theatre

I structure the work around outcomes, not hours. If nothing meaningful ships inside the engagement, the engagement failed. You can spend 6 months on an executive search and still end up with someone who has never built anything from scratch. Or you can have results and decide what you need next from a position of knowing.

Make firm decisions

I've worked with boards, investors, and founders. The useful version of those conversations ends in a decision, not another meeting. If your roadmap is wrong, or the product isn't solving a real problem, I'll say so. You're paying for clarity backed by experience.

Ship something this week

Not next quarter. Not after the "research" phase. This week. The companies that win ship faster and hear back from the market sooner.

About Tim.